A Curious Catwalk for a Cure
nmlavoi | August 3, 2009A charity promotion from the Minnesota Lynx (found by ASC) is a perfect example of how gender is constantly (re)constructed in women’s sport. There is so much going on is this ad, it makes your head spin! The juxtaposition of femininity and sport, and influence of homophobia, as some would argue, are painfully evident. The only thing missing from the event is a kiss-cam! What do you think?
- Comments
- 1 Comment »
- Categories
- sport marketing, women & girls in sport
- Tags
- basketball, female athletes, gender, heterosexism, homophobia, marketing, professional sport, sexualization, sport marketing, WNBA, women
Comments rss
Trackback
