One Sport Voice

I’ll be gathering some new blog material at the 2010 Women’s Final Four Basketball Tournament.

Tweet me @DrSportPsych if you see something blog-worthy.

Dr. Nicole M. LaVoi

I just posted new videos of two research talks I gave in the last week on girls and women in sport.

The first talk was a Tucker Table on “Coaching Youth Soccer as a Token Female” and the other was “Current Research of The Tucker Center for Research on Girls and Women in Sport” for the St. Paul AAUW.

To see some short clips go to The Tucker Center’s YouTube Channel.

Sports Illustrated 2010 March Madness Cover

I love March Madness. Every year I wait for the March Madness cover of Sports Illustrated. Every year I do a critique of the cover. Now that I have a blog, I can post the critique for the first time as I started this blog post March Madness in 2009 (April 5, 2009 to be exact). Here are the results of this year’s cover(s) [there are 4 versions of the March Madness cover this year]. The major point in this critique is to demonstrate that male power and dominance in sport is reproduced by the images portrayed and selected on this one cover. An equally important point is that women’s basketball, female coaches, female referees, and female sport fans are literally erased, marginalized and portrayed as secondary to team mascots.

RESULTS:

• 1 giant male basketball player dunking a basketball (all 4 covers are of males dunking, despite the fact that Baylor’s Brittney Griner is well known for the fact she can dunk, thus it would of been feasible to feature a well known regional FEMALE player dunking)
• 2 male referees
• 3 cheerleaders (2 of which are discernibly female)
• 4 fans (3 of which are male, the 4th is not discernible)
• 5 coaches–ALL of whom are male, and I think they are all coaches of men’s teams. This is despite the fact UConn Head Coach Geno Auriemma’s team is on a very long winning streak (74 and counting as of 3/28/10) and is been touted as the BEST women’s basketball team ever.
• ~9 female basketball players (2 of which are almost not discernible as one positioned under the giant dunking male’s player right foot who I think is UConn’s Maya Moore and one player from Texas(?) is under his gluteus maximus, otherwise known as one’s buttocks)
• 16 Mascots
• A LOT of male basketball player (roughly I counted ~77…~8 times the number of female athletes portrayed. I’m pretty sure the ratio of male to female basketball players in the NCAA is not 1:8. In fact, according to NCAA research the 2007-08 numbers are 15,307 women and 17,081 male basketball players)

When a student (nice find EH!) sent me this blog post “She Got Game Too: Is the NBA Dance Bracket’s Time Up?” by Sarah Tolcser (@ticktock6).  At first glance I thought the blog was about  “The Dance”…like as in, NCAA March Madness. I was mistaken.

This blog post is about the NBA.com Dance Bracket 2010, which I had no idea even existed…did you? If you click on a Dance Team logo, for example the Luvabulls (yes…roll eyes at the name) you will see pictures of the dancers so that you can appropriately vote. I couldn’t find any criteria for what I’m supposed to be voting for, so I’m guessing it is a vote for the best dancers?

Tolcser makes some GREAT points about the NBA’s confusion about how to market to female fans. She writes, “The answer is not more pink jerseys. Things like, as a member of a growing class of unmarried women ages 25-44,”family friendly” promotions and cute distractions on court during the game entice me no more than they entice male fans. Things like, some of the advertising spots from your own sponsors have sexist overtones that make me uncomfortable. Things like, when I go to your official website and see scantily-clad girls on the front page, I can’t help feeling that the NBA is not meant to be “for me.” WELL SAID!

Females comprise a growing, and predominately untapped, market of sport fans. In a previous blog about female sport fans, I summarized the statistics about the percentage of women that attend professional sport events.

I’m joining Tolcser (@ticktock6) in challenging the NBA and other professional sports to ask their female fans–what can we do for you?!  Who’s in?

3/25/10 addition: Tolscer just added another great blog on the “Body Shot” contest the Memphis Grizzlies are currently running pertaining to their dancers The Grizz Girls and their “preparation” for the NBA.com Dance Bracket. It just keeps getting better…it certainly is MARCH MADNESS!!

The most recent version of Acosta & Carpenter’s longitudinal (33 years!) research on Women in Intercollegiate Sport is now available on their website. Some good news highlights:

• 42.6% of women’s teams are coached by a female head coach, a number that has remained stable over the last four years
• HIGHEST EVER number of paid assistant coaches of women’s teams, 57.6% which are female
• HIGHEST EVER number (n= 12,702) of females employed in intercollegiate athletics

Given that basketball is the most popular collegiate sport acording to Acosta & Carpenter, and it is March Madness, you can also download the most recent Academic Progress/Graduation Success Rate Study of Division I NCAA Women’s and Men’s Basketball Tournament Teams

Director of The Institute of Diversity and Ethics in Sport (TIDES), Richard Lapchick states in the report, “Nineteen women’s tournament teams had a 100 percent graduation rate for their teams. Women do much better academically than men. Furthermore, the academic success gap between African‐American and white women’s basketball student‐athletes is smaller, although still significant, than between African‐American and white men’s basketball student‐athletes.”

Keeping it real with some data during March Madness…

With the start of the March Madness and stories of “aggressive female athletes” making national headlines (i.e., Elizabeth Lambert, Brittney Griner), a question I have heard asked and debated a lot lately is–”Are females athletes becoming more aggressive?”

I don’t have the answer. The best I can say is a cautious–”maybe?” I don’t think there are any data to prove or disprove this question, but the fact the incidents are caught on video and replayed makes it seem like it is more frequent.  I am hesitant to say overly aggressive acts of female athletes is on the rise at the risk of reifying outdated gendered stereotypes and double standards. The New York Times journalist Jere Longman, wrote a balanced piece which contained perspectives of some of the best critical thinkers and brightest sport sociologists. The story titled “Pushing Back Stereotypes” featured a particular quote from colleague and director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota Mary Jo Kane, which I thought was spot on.  She stated,

“Only time will tell if this is an aberration, but what I think is a clear trend, as the stakes get higher in women’s sports, you see more pressure to win….This could be a natural progression to women entering into big-time college sports. You take the bad with the good; you take sold-out arenas with academic scandals. For us to think that women would enter the big time and have it be pristine and without controversy is naïve.”

What do you think about this issue? I wonder if the NCAA Women’s Tourney will conclude without any such incidents and ensuing media coverage.

If you’d like to join our bracket group, fill out your picks before the first tip-off tomorrow!

All are welcome and feel free to pass it along!

If you want to join our bracket group, here is the info.

Get in the action now:
http://games.espn.go.com/tcwomen/en/group?groupID=1729

Group: School of Kinesiology
Password: kinesiology

Once you create an individual account and fill out your bracket, there is a button to “Join a Group”. Click on that button and then enter the info above. It is really simple and very fun!

A colleague sent me this video of a young Canadian hockey player describing his “magic hockey helmet”. I thought I’d pass it along…enjoy!

Speaking of helmets…. stay tuned to this blog for upcoming information on the first-ever Mayo Clinic Ice Hockey Concussion Summit, to be held October 19-20, 2010 in Rochester, MN. I’m on the planning committee and I can tell you the program is excellent!

In my last blog, I surmised that when the bracket for the Men’s NCAA basketball tournament was released, it would not be labeled as “The Men’s” NCAA Tournament Bracket 2010, unlike the women’s bracket.  Sure enough…I was right. To see “the bracket” click here.

It’s time for March Madness! I love this time of year! I just watched the ESPN selection and the ESPN-U follow up show for the women. Here is the bracket in case you want to download it. I have some cheers and jeers.

Cheers!

• I was excited the online ESPN bracket didn’t have the qualifying “Women’s” in front of  NCAA Tournament Bracket 2010.
• ESPN did a great feature on Baylor’s Brittney Griner, that focused primarily on her SKILLS, numerous ways she can dunk, and how her ability and talent are setting a new standards of excellence for women’s basketball.
• I loved the fact there were four very qualified women–Doris Burke, Rebecca Lobo, Kara Lawson, and Carolyn Peck--hosting the shows, along with Trey Wingo.

Jeers!

• The .pdf version of the ESPN bracket however, was labeled as the “Women’s”. I will bet my 2010-11 pay cut that when the men’s bracket is complete, there will be no “Men’s” label on any bracket. Why? Because the men’s bracket is the real bracket, and the women’s bracket must be defined and qualified as the lesser bracket by labeling it the “women’s”. This is a common pattern of marginalizing women’s sports documented over time by sport media scholars. Another example is the NBA and WNBA.
• The presence of the female sport commentators was undermined both at the very beginning and end of the ESPN-U show by the following comments:

a. At the opening of the follow-up show on ESPN U, after Trey Wingo (seated in the middle, with 2 women on each side) introduced each of his four co-hosts, Carolyn Peck made a comment that the ensemble was like Charlie’s Angels. To that end Wingo asked if that made him “Charlie”, and the banter went on for another 20 seconds with the women confirming that his wan indeed Charlie and they were the Angels.

b. At the end of the follow-up show on ESPN U, as Trey Wingo was signing off and repeated all the names of his female co-hosts, his very last comment was “Look at Doris’ shoes, she went shopping!” and then the camera cut out.

Why is this problematic? Because both comments undermine the credibility of highly qualified and experienced female sport media journalists by focusing on highly feminine roles and symbols of femininity.  Given these four women are clear statistical minorities in their field, they are under a constant barrage of scrutiny their male colleagues do not have to endure. They also have to look feminine enough so they do not feed the flame of enduring homophobia in women’s basketball.

Stay tuned for more March Madness!