Even if Dave Zirin doesn’t want to keep defending women’s sport in the wake of the Women’s World Cup that smashed ratings (although I know he will!), we at the Tucker Center for Research on Girls & Women in Sport decided to write a piece that will help change the narrative and dispel false narratives about women’s sport.
Read our exclusive on espnW titled “Even in the Wake of a Record-Setting Women’s World Cup, Myths Still Surround Women’s Sports” where we refute the four most common myths about women’s sport.
The statistics surrounding the 2015 Women’s World Cup (WWC) make it abundantly clear that people are interested in women’s sport. In sum, the WWC final:
- was seen by 25.4 million viewers on Fox—a record for any soccer game, men’s or women’s.
- generated record numbers of viewers on the Fox Sports Go streaming app.
- drew 2 million more viewers than Game 7 of the compelling 2014 World Series between the Kansas City Royals and the San Francisco Giants in October which attracted 23.5 million on English-language television.
- eclipsed the recent NBA Finals Game 6 featuring Golden State’s title-winning victory over Cleveland last month on ABC with 23.25 million viewers.
- buried Chicago’s Stanley Cup-winning victory in Game 6 over Tampa Bay last month on NBC with 8 million viewers.
Despite these statistics, many myths about interest in women’s sport continue to prevail. Help prove that interest in women’s sport does exist and join the #HERESPROOF social media campaign! Click here to see the infographic we put together on 2015 WWC viewership.